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Pitchin Posters
May 2012
Washington, DC
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This year, more than two million
Americans will be diagnosed with some form of skin
cancer. It is
the fastest growing cancer and affects more people
than prostate, breast, colorectal and cervical
cancers combined. One person dies every
hour from skin cancer and more than 75% of these deaths
are from melanoma. The good news is, most skin
cancer is preventable and if detected and treated
early has a 95% cure rate.
- Even though skin cancer is the
most common cancer, nearly half (48%) of women have NEVER
been to a dermatologist and only 14% have been out of
concern for skin cancer.
- 63%
of respondents were shocked to learn that one person
dies every hour from melanoma and 48% were surprised
that there are more new cases of skin cancer than breast,
prostrate, lung and colon cancers combined.
- Concern
for cancer is high among women (70%), but drops 15 points
when specifically talking about skin cancer (55%).
- When
it comes to using sunscreen while being exposed to the
sun, only one in five lather it on daily.
- Most
women (87%) are concerned about some aspect of UV damage
and skin cancer is the most frequently cited reason why.
- 55%
of those surveyed knew someone diagnosed with skin cancer.
17% had an immediate family member and another 23% a
more distant relative.
- Majorities
of all demographic cohorts agreed it was NEVER acceptable
to use indoor tanning beds. Of the 32% of respondents
who had ever tanned indoors, just 7% were still currently
using them. Apprehension about skin damage (59%) and
skin cancer (49%) were the most frequently cited reasons
for cutting back on their guilty pleasure. For those
who have tried indoor tanning, 62% cited “I look
better when I’m
tan” as the #1 reason.
- 1/5
of respondents (20%) have been blistered a few times.
17% have endured this advanced type of sunburn five or
more times, putting them at higher risk for melanoma.
- Over
3/4 (76%) said they would NOT let their child, or an
important teenager in their life, go to a tanning salon
before prom or a similar event.
Follow these easy sun safety tips:
- Do Not Sunburn
- Cover Up
- Seek Shade
- Wear A Hat
- Limit Time In The Sun Between 10am & 4pm
- Always Use Sunscreen With SPF 15+
- Conduct Monthly Skin Exams
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