SHADE Foundation

SHADE Foundation of America Endorses Major League Baseball’s Expanded ini­tia­tive on Skin Cancer Prevention

Scottsdale, AZ — SHADE Foundation of America has endorsed the expanded skin can­cer aware­ness and pre­ven­tion ini­tia­tive of Major League Baseball. MLB and the American Academy of Dermatology have teamed up in 2005 for a sev­enth annual “Play Smart When It Comes To The Sun” pro­gram, to pro­vide skin can­cer screen­ings at ball­parks for uni­formed per­son­nel and front office employ­ees. This year’s pro­gram – which began on Melanoma Monday (the first Monday in May), will be expanded to gen­er­ate addi­tional pub­lic aware­ness and edu­ca­tion about skin cancer.

After learn­ing of Baseball Commissioner Bud Selig’s skin can­cer diag­no­sis this win­ter, Shonda Schilling con­tacted MLB to encour­age a higher level of vis­i­bil­ity be brought to skin can­cer pre­ven­tion. The Commissioner asked Shonda to act as a con­sul­tant on the plans to expand the exist­ing pro­gram and she accepted on behalf of the SHADE Foundation and her­self personally.

“Saving lives is as sim­ple as inform­ing peo­ple about the dan­gers of the sun. The more we gen­er­ate a buzz about the need to pro­tect our skin, the more peo­ple will lis­ten and act respon­si­bly and the more lives we can help save,” said Shonda Schilling. “I applaud Major League Baseball for their efforts and hope other pub­lic names and orga­ni­za­tions will fol­low their lead.”

Baseball’s expanded ini­tia­tive includes a full page ad in USA Today on June 21^st, the first day of sum­mer. The ad will fea­ture Los Angeles Dodgers’ pitcher Derek Lowe and the logos of the SHADE Foundation of America, the American Academy of Dermatology and The National Council On Skin Cancer Prevention. In addi­tion, an infor­ma­tional piece on skin care and skin can­cer pre­ven­tion will be avail­able at Customer Service booths at all 30 Major League parks and will be dis­trib­uted at the John Hancock All-Star FanFest in Detroit dur­ing the July fes­tiv­i­ties. 10,000 of the more than 100,000 fans who are expected to visit John Hancock All-Star FanFest will also receive a refrig­er­a­tor mag­net, fea­tur­ing the three (3) logos and the advice “Good Defense Is The Best Protection.” This year’s All-Star Game Program, pub­lished for the July 12^th game at Detroit’s Comerica Park, will include an ad for sun-safety along with an arti­cle high­light­ing SHADE Foundation Founder, Shonda Schilling’s bat­tle with malig­nant melanoma.

Shonda Schilling who is mar­ried to Boston Red Sox Pitcher Curt Schilling launched SHADE in 2002 after her pub­lic bat­tle with melanoma. This is not her first involve­ment with the “Play It Smart When It Comes to The Sun” pro­gram. In 2002 & 2003, Shonda was the spokesper­son for the pro­gram in Arizona on Melanoma Monday while her hus­band was play­ing for the Arizona Diamondbacks. SHADE has worked mul­ti­ple pro­grams with MLB teams. SHADE runs the annual SHADE Foundation SunWise Poster Competition receiv­ing sun­safety posters from over 30,000 stu­dents. The Arizona Diamondback and the Boston Red Sox both spon­sor the pro­gram. In addi­tion, the Red Sox added SunWise Day at Fenway to their list of sea­son promotions.

See the orig­i­nal arti­cle on MLB.com

Statistics indi­cate one in five chil­dren will develop skin can­cer in their life­time. SHADE Foundation of America is a skin can­cer aware­ness and pre­ven­tion non-profit with 501C3 sta­tus. They encour­age every­one to pro­tect them­selves and their loved one by using SPF 15 or higher sun­screen, wear­ing long sleeves, hats and sun­glasses and avoid­ing the sun dur­ing prime hours of 10AM to 4PM. For more infor­ma­tion you can log onto www.shadefoundation.org.

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Katie Leighton
Leighton Communications
610 – 513-6930 Cell

Boston Red Sox Pitcher Curt Schilling & His Wife Shonda Share Sun-safety Message In Public Service Announcement!

Medfield, MA — The 2005 SHADE Foundation of America Public Service Announcement is now air­ing on tele­vi­sion sta­tions remind­ing peo­ple to enjoy the sun wisely. Boston Red Sox pitcher Curt Schilling and his wife, SHADE Foundation Founder, Shonda Schilling, appear in the thirty-second PSA with their 4 chil­dren to help pre­vent skin cancer.

“So many peo­ple want to get out and enjoy the nice weather. We just hope they will pay atten­tion to the pub­lic ser­vice announce­ment and enjoy the out­doors safely,” said Shonda Schilling, a melanoma sur­vivor. “Skin can­cer can hap­pen to any­one. If you limit the sun, not the fun, you can reduce the risk for your loved ones.”

Statistics indi­cate one in five chil­dren will grow up to develop skin cancer.

The pub­lic ser­vice cam­paign is an attempt to reduce the sta­tis­tic by edu­cat­ing peo­ple to prac­tice sun-safety. The PSA sug­gests peo­ple wear sun­block, sun­glasses, hats and seek shade dur­ing prime sun hours of 10:00AM and 4:00PM.

Production for the PSA was donated by JWT, the adver­tis­ing agency that pro­duces all of the New England Ford Dealers Association adver­tise­ments which fea­ture Curt Schilling and his family.

“The New England Ford Dealers and JWT are proud to be asso­ci­ated with the Schillings, both for on and off field efforts. In sup­port­ing SHADE, its our hope that their mes­sage will be more far reach­ing and pow­er­ful,” said Scott Kavanagh, senior part­ner for JWT.

To learn more about sun-safety or to see the pub­lic ser­vice announce­ment log onto the SHADE Foundation web­site at www.shadefoundation.org.

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Katie Leighton
Leighton Communications
610 – 513-6930 Cell

SHADE Foundation of America Poster CONTEST DEADLINE: Friday, May 27, 2005

Scottsdale, AZ — The SHADE Foundation of America has expanded the SunWise poster con­test to Nevada. Thousands of stu­dents from the state will be draw­ing sun-safety in a poster in an effort to win a chance to meet Boston Red Sox World Series Hero Curt Schilling. The goal of the poster con­test is to make kids and teens aware of the dan­gers of over expo­sure to the sun and the sim­ple steps to prac­tic­ing sun-safety.

The con­test calls for school teach­ers to encour­age their stu­dents to cre­atively depict skin can­cer pre­ven­tion in a poster. The win­ning artist from Nevada will meet Curt Schilling before a Boston Red Sox game against the Los Angeles Angels of Anaheim this August in California. The Northern California dead­line for entrees is Friday, May 27^th, 2005. Curt Schilling will auto­graph & return each of the runner-up posters from Nevada. All par­tic­i­pants will receive a cer­tifi­cate of par­tic­i­pa­tion (non win­ning posters will not be returned). The win­ning student’s teacher will also receive tick­ets to the game. Entry forms can be down­loaded from the SHADE Foundation web­site at www.shadefoundation.org.

Statistics indi­cate one in 5 chil­dren will develop skin can­cer in their life­time. Educating kids about the need for SPF 15 sun­screen, wear­ing sun­glasses, hats, long sleeves and avoid­ing the sun dur­ing prime sun hours of 10am and 4pm is instru­men­tal in pre­vent­ing future cases of skin can­cer. Shonda Schilling, D.P.S. (Doctor of Public Service), wife of World Series Hero Curt Schilling from the Boston Red Sox, launched the SHADE Foundation in 2002 after under­go­ing 5 surg­eries to remove malig­nant melanoma, the most deadly form of skin cancer.

“The Environmental Protection Agency sta­tis­tics show schools engag­ing in sun-safety pro­grams have an 11% decrease in sun­burn cases, a very encour­ag­ing sta­tis­tic,” said Shonda Schilling, founder of the SHADE Foundation. “Each year the num­ber of con­test entries increases, demon­strat­ing the num­ber of stu­dents who we are reach­ing with our sun-safety message.”

The annual poster con­test was first cre­ated by Schilling in 2003 in Phoenix, Arizona when her hus­band, was play­ing for the Arizona Diamondbacks. When Curt Schilling was traded to Boston, MA the con­test trav­eled cross coun­try with the Schillings and this year has expanded to a total of 10 states: Massachusetts, Vermont, New Hampshire, Maine, Connecticut, Arizona, California, Florida, Nevada, and Rhode Island. Each state win­ner will com­pete in an online com­pe­ti­tion begin­ning June 6^th, 2005, which encour­ages peo­ple to select one national poster con­test win­ner online. The artist who wins the national prize will receive a trip to Disney World in Orlando, Florida.

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Katie Leighton
Leighton Communications
610 – 513-6930 Cell

Northern California Kids Learn Sun-Safety and Have Chance to Win Fantasy Day at Infineon Raceway with SHADE Foundation of America Poster Contest!!!

Scottsdale — The SHADE Foundation of America, a skin can­cer aware­ness foun­da­tion, is expand­ing the SunWise poster con­test to the Northern California area. Thousands of stu­dents from the area will be draw­ing sun-safety on a poster in an effort to win a Fantasy Day at the Infineon Raceway on June 25, 2005. The goal of the poster con­test is to make kids and teens aware of the dan­gers of over expo­sure to the sun and the sim­ple steps to prac­tic­ing sun-safety.

The con­test calls for school teach­ers to encour­age their stu­dents to cre­atively depict skin can­cer pre­ven­tion in a poster. The win­ning artist from the Northern California entrees will receive 4 tick­ets to the Blue Lizard 200 race being held at Infineon Raceway, Sonoma, CA on 25^th June 2005. The Fantasy day includes a meet and greet with one of the dri­vers before the race and the priv­i­lege of announc­ing the start of the race. The Northern California dead­line for entrees is Friday, May 27^th, 2005. A NASCAR dri­ver will auto­graph & return each of the runner-up posters from the area. All par­tic­i­pants will receive a cer­tifi­cate of par­tic­i­pa­tion (non win­ning posters will not be returned). Entry forms can be down­loaded from the SHADE Foundation website-www.shadefoundation.org.

Statistics indi­cate one in 5 chil­dren will develop skin can­cer in their life­time. Educating chil­dren about the need for SPF 15 sun­screen, wear­ing sun­glasses, hats, long sleeves and avoid­ing the sun dur­ing prime sun hours of 10am and 4pm is instru­men­tal in pre­vent­ing future cases of skin can­cer. Shonda Schilling, wife of World Series Hero Curt Schilling from the Boston Red Sox, launched the SHADE Foundation in 2002 after under­go­ing 5 surg­eries to remove malig­nant melanoma, the most deadly form of skin cancer.

“The Environmental Protection Agency sta­tis­tics show schools engag­ing in sun-safety pro­grams have an 11% decrease in sun­burn cases, a very encour­ag­ing sta­tis­tic,” said Shonda Schilling, founder of the SHADE Foundation. “Each year the num­ber of con­test entries increases, demon­strat­ing the num­ber of stu­dents who we are reach­ing with our sun-safety message.”

The annual poster con­test was first cre­ated by Schilling in 2003 in Phoenix, Arizona when her hus­band, was play­ing for the Arizona Diamondbacks. When Curt Schilling was traded to Boston, MA the con­test trav­eled cross coun­try with the Schillings and this year has expanded to 10 states: Massachusetts, Vermont, New Hampshire, Maine, Connecticut, Arizona, California, Florida, Nevada, and Rhode Island. Each state win­ner will com­pete in an online com­pe­ti­tion begin­ning June 6^th , 2005, which encour­ages peo­ple to select one national poster con­test win­ner online. The artist who wins the national prize will receive a trip to Disney World in Orlando, Florida.

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Katie Leighton
Leighton Communications
610 – 513-6930 Cell

MEDFIELD, Mass. — Shonda Schilling is the loud­est voice cheer­ing on her hus­band — Red Sox ace Curt Schilling — but off the field, she spreads the mes­sage about sun safety.

Shonda Schilling bat­tled melanoma sev­eral years ago, and now, she hopes to change atti­tudes about soak­ing up too much sun.In 2001, Curt Schilling had just been traded to the Arizona Diamondbacks. The fam­ily had three chil­dren at home, and Shonda Schilling was just 33 years old. But a fam­ily mem­ber noticed a mole on her back that was diag­nosed as Stage 2 malig­nant melanoma.

“Any doc­tor, their job is to not cause panic, so he said, ‘I’m going to take it off,’” Schilling said. “It went from a 95 per­cent chance of it being noth­ing to a 95 per­cent sur­vival rate. It flipped my life up right there from that point on.”

Schilling under­went five surg­eries over the next four months.“I’d have to go back in and have it cut. Not to the doctor’s office, but to the hos­pi­tal,” Schilling said.After her treat­ment came the guilt. Schilling said that she thought back to her years spent under the rays of the sun or in tan­ning beds, search­ing for per­fec­tion on the outside.“I was always wor­ried about being tan or thin and what I thought was beau­ti­ful,” she said. “When you go through stuff like that, you redi­rect what you think is beautiful.“Schilling now rec­om­mends self-tanners for any­one who wants to add color to their skin. She also keeps her chil­dren out of the sun dur­ing peak hours. Sun block is a pre­req­ui­site before any­one leaves the house, and the fam­ily has spe­cial gear for the pool.“They have sun-safe swim­suits,” Schilling said. “They’re long-sleeve, tightly woven — like surf­ing stuff.“Schilling said she has become an expert on skin can­cer because she had to. She now takes her mes­sage to her children’s schools, hop­ing that one day, with her help, skin can­cer will go away.“I can teach those adults and kids to be aware of their bod­ies so that noth­ing hap­pens to them,” Schilling said. “I do feel that responsibility.“A few weeks ago, Schilling’s efforts helped pass a law in Arizona that makes it manda­tory to teach sun safety in pub­lic schools.But Schilling said that aware­ness begins at home. Everyone should be aware of exist­ing moles and note any change in color, size, shape or feel. Early detec­tion is key to increas­ing sur­vival rates.

Read orig­i­nal arti­cle.

This month marks spe­cial recog­ni­tions for our Founder, Shonda Schilling!

On May 8^th, 2005 Shonda was cho­sen as this year’s “Exceptional Women Community Service Award Recipient.”

In addi­tion, the Honorary Degree of Doctor of Public Service will be bestowed on Shonda from Framingham State College, in Framingham, Massachusetts. Shonda was cho­sen by a com­mit­tee of fac­ulty, admin­is­tra­tors and stu­dents of the College for her “com­mit­ment to edu­cat­ing oth­ers in the cam­paign against Melanoma through the SHADE Foundation…” Congratulations Shonda!! The SHADE fam­ily is so very proud of you!

Thousands Of New England Students To Be Sunwise With Shade Foundation Of America Poster Contest

Contest Winner To Meet Red Sox Pitcher Curt Schilling At Fenway Park

Medfield, MA — SHADE Foundation of America’s SunWise poster con­test in New England is reach­ing thou­sands of stu­dents under the age of 17. In its sec­ond year in New England, the poster con­test aims to make kids and teens aware of the dan­gers of over expo­sure to the sun and the sim­ple steps to prac­tic­ing sun-safety.

The con­test calls for teach­ers to encour­age stu­dents to cre­atively depict skin can­cer pre­ven­tion in an 8½″×11″ poster. One win­ner will be cho­sen from each of the New England states. A grand prize win­ner will be selected among the New England win­ners. The grand prize win­ning artist will have his or her photo taken with Boston Red Sox pitcher Curt Schilling and will throw out the first pitch at Fenway Park on June 4, 2005 when the Red Sox play the Los Angeles Angels. Each New England state win­ner will have his or her pho­to­graph taken with Curt Schilling and receive two tick­ets to the game. Each state win­ner will also com­pete in a national online com­pe­ti­tion begin­ning July 5, 2005, which encour­ages peo­ple to select one national poster con­test win­ner online. The artist who wins the national prize will receive a trip to Disney World in Orlando, Florida. The teacher of the win­ning artist will receive two tick­ets to the Red Sox game.

“An Environmental Protection Agency sta­tis­tic states schools engag­ing in sun-safety pro­grams have an 11% decrease in sun­burn cases, a very encour­ag­ing sta­tis­tic,” said Shonda Schilling, melanoma sur­vivor and founder of the SHADE Foundation. “Each year the num­ber of con­test entries increases, demon­strat­ing the num­ber of stu­dents who we are reach­ing with our sun-safety message.”

Statistics indi­cate one in 5 chil­dren will develop skin can­cer in their life­time. Educating kids about the need for SPF 15 sun­screen, wear­ing sun­glasses, hats, long sleeves and avoid­ing the sun dur­ing prime sun hours of 10am and 4pm is instru­men­tal in pre­vent­ing future cases of skin can­cer. Shonda Schilling launched the SHADE Foundation in 2002 after under­go­ing 5 surg­eries to remove malig­nant melanoma, the most deadly form of skin can­cer. The annual poster con­test was first cre­ated by Schilling in 2003 in Phoenix, Arizona when her hus­band, Curt Schilling was pitch­ing for the Arizona Diamondbacks. When Curt Schilling was traded to the Boston Red Sox the con­test trav­eled cross coun­try with the Schillings.

“The tremen­dous response we received last year in Boston from the poster con­test proved that kids were eager to par­tic­i­pate. If they are draw­ing the mes­sage, we know they are learn­ing the mes­sage. This year we are proud to be run­ning the poster con­test in 10 states reach­ing stu­dents about skin can­cer pre­ven­tion,” said Shonda Schilling. “You can limit the sun with­out lim­it­ing the fun.”

Entry forms can be down­loaded from the SHADE Foundation web­site at www. shadefoundation.org. Posters should be mailed to Boston Red Sox SunWise Poster Contest, PO Box 859066, Braintree, MA 02185 – 9948. Posters must be post­marked by May 2, 2005.

All doc­u­ments are repro­duced with the per­mis­sion of the copy­right owner. Further repro­duc­tion or dis­tri­b­u­tion is pro­hib­ited with­out permission.

Copyright Boston Herald Library:

More than the typ­i­cal celebrity endorser, Shonda Schilling will be rely­ing on Reebok when she runs the Boston Marathon tomorrow.

Sunshine is in the fore­cast, but unlike other run­ners, the Red Sox pitcher’s wife, a skin-cancer sur­vivor, won’t have the lux­ury of shed­ding lay­ers as tem­per­a­tures rise.

“No sports bra and tank top for me,” said the 37-year-old Schilling, who will run with her younger brother, Mark, to raise money for The Shade Foundation, the char­ity she and Curt founded after she was diag­nosed four years ago. The Shade Foundation raises money for shade struc­tures to be installed over school play­grounds and Little League dugouts.

Along with an extra-thick layer of Blue Lizard sun block, Schilling will wear pieces from Reebok’s line of Play Dry clothes, fea­tur­ing fab­ric that moves mois­ture away from her body — so even though she will be more cov­ered than most, she won’t be much warmer. Reebok also has out­fit­ted her with spe­cial sun­glasses that pro­vide sun protection.

The out­fit is health-minded, said Reebok mar­ket­ing man­ager Michelle Ave, but it doesn’t sac­ri­fice com­fort. “You don’t want your apparel to remind you you’re run­ning,” she said.

Running Boston’s marathon has been on Schilling’s mind since that famous Thanksgiving when Red Sox General Manager Theo Epstein came to Phoenix to woo Curt. She has trained since August, and ran an Arizona marathon in January. That day, she and Curt recall fondly, he and their four kids waited for her at the fin­ish line.

“Curt cried for me. It was such a great role-reversal,” Schilling said.

Said the famed pitcher, who knows a thing or two about over­com­ing phys­i­cal adver­sity: “It was very emotional.”

Curt Schilling, who said long-distance run­ning is “too damn bor­ing” for his taste, said he hopes to be at the fin­ish line again tomor­row — pro­vided he’s done pitch­ing the tra­di­tional early Patriots Day game at Fenway.

“She’s never missed a home game,” he said. “We’re hav­ing a tough time coordinating.”

For her part, Shonda Schilling said run­ning the marathon has had its chal­lenges — trav­el­ing so much with Curt and rais­ing four kids forced her to train solo — but also many benefits.

For one thing, “(it’s) taken my life back. I can be part of out­door life.”

It’s also got­ten her out of the shadow of her husband’s super­star ath­lete per­sona — at least, for a few moments.

“My kids (are) so excited over some­thing Ican do,” she said.

Caption: CHAMP: Skin-cancer sur­vivor and marathoner Shonda Schilling will be wear­ing Reebok’s Play Dry clothes and rais­ing money for shade struc­tures to be installed on kids’ play­ing fields.

Scottsdale, AZ — Boston Red Sox pitcher Curt Schilling and his wife Shonda are ask­ing fam­i­lies if their team is SunWise. Statistics indi­cate one in five chil­dren will grow up to develop skin can­cer. In a pub­lic ser­vice announce­ment pro­duced specif­i­cally for Sports Illustrated’s pop­u­lar swim­suit issue, Curt & Shonda along with their 4 young chil­dren will show­case sun pro­tec­tive swim­suits in an effort to pro­mote sun­safety aware­ness for the SHADE Foundation of America.

“Think of your child and his or her four best friends. One of them has a chance of being diag­nosed with skin can­cer dur­ing his or her life­time,” said Curt Schilling. “The tools exist to pre­vent skin can­cer, they are edu­ca­tion and good sun­safety habits. We hope peo­ple will begin to think SunWise.”

“The swim­suit issue reaches so many peo­ple who are think­ing about swim­suits and being tan. This is a per­fect avenue to make read­ers stop and think sun­safety,” said Shonda Schilling. “Reaching adults in SI, many of them are par­ents. We want to edu­cate them about the impor­tance of sun­safety for their most valu­able team, their family.”

Shonda Schilling is a melanoma sur­vivor. She was diag­nosed and bat­tled the deadly form of skin can­cer in 2001, the year Curt Schilling and the Arizona Diamondbacks won the World Series. In 2002, Shonda founded the SHADE Foundation of America attempt­ing to edu­cate and save future gen­er­a­tions from skin can­cer. SHADE Foundation of American is a non­profit based in Scottsdale, Arizona. For more infor­ma­tion you can log onto www.shadefoundation.org.

Jacky Sims, 16, Bears A Scar From Skin Cancer Surgery

By Beth Lucas

The deep 4-inch scar just below Jacky Sims’ neck is a reminder of a les­son she learned the hard way. Kids get skin can­cer, too.

It has been a year since the 16-year-old Ahwatukee Foothills girl learned she had the dis­ease after a dis­col­ored mole on her chest was removed dur­ing a rou­tine exam.

“I didn’t even know what ‘malig­nant melanoma’ meant,” said Sims, a junior at Desert Vista High School.

While most cases of skin can­cer are suf­fered by adults older than 40, the rate of skin can­cer con­tin­ues to increase annu­ally by 3 percent.

That means chil­dren and teenagers are also more apt to get it, accord­ing to the SHADE Foundation, a local orga­ni­za­tion that raised more than $550,000 last year to pro­vide schools and play­grounds with shad­ing, sun­block and work­books on sun safety. SHADE is an acronym for var­i­ous skin pro­tec­tion meth­ods, start­ing with sunglasses.

Sims, who told her story in the June issue of Young Miss mag­a­zine, urges teens to pro­tect them­selves from light rays in a state where tan­ning is “cool” and easy — but also a place the Arizona Cancer Center reports is sec­ond only to Australia for skin cancer.

Tanning beds are a “huge thing at my school,” Sims said. “Even if you don’t get skin can­cer, you’ll be all wrinkly.”

Sims’ case baf­fled those who con­sider skin can­cer an adult’s dis­ease, or who believe — incor­rectly — that olive skin like hers is safe from cancer.

“I have Hispanic friends who told me they don’t need to wear sun­screen because they have dark skin already,” Sims said.

On the foundation’s Web site, www.shadefoundation.org, Sims is help­ing to run a mes­sage board with a Nevada teenager. The online group dis­cusses research from the can­cer cen­ter, such as the sci­en­tific find­ing that even if chil­dren don’t get skin can­cer, 80 per­cent of all sun expo­sure that can lead to can­cer hap­pens before the age of 18.

A cross-country run­ner, Sims is plan­ning a fund-raising run for January with the foun­da­tion. She and other run­ners will set good exam­ples by wear­ing sun­screen, sun­glasses, hats and pro­tec­tive clothes as exam­ples of safer fun in the sun, she said.

Her mother, Terry Sims, rec­om­mended hav­ing children’s skin checked at least annu­ally, a pol­icy that may have saved her daughter’s life. Guides on self-exams are also avail­able at the foundation’s Web site.

“Unlike other can­cers, this is some­thing you can con­trol,” Jacky Sims said. “You can con­trol if you’re doing stu­pid things like lay­ing out in the sun or lay­ing in a tan­ning bed.”

The American Cancer Society reports that skin can­cer, of which melanoma is con­sid­ered the most deadly form, makes up more than half of all can­cers. Since 1973, the death rate has doubled.

The soci­ety expects 59,350 peo­ple nation­wide to be diag­nosed in 2004, with the num­ber of cases among white men over 40 on the rise. Cases among women are level and chil­dren with skin can­cer are still so rare that no fig­ures are available.

Arizona can expect an esti­mated 1,180 new cases of skin can­cer this year.

Contact Beth Lucas by email, or phone (480) 898‑7731

Check out this arti­cle about arti­fi­cial tan­ning beds from WHO (World Health Organization)