SHADE Foundation of America
Dedicated to eradicating melanoma through the education of children
and the community in the prevention and detection of skin cancer
and the promotion of sun safety.
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Press Release

SCHILLINGS ASK "IS YOUR TEAM SUNWISE?"

(Scottsdale, AZ-- February 16th, 2005) Boston Red Sox pitcher Curt Schilling and his wife Shonda are asking families if their team is SunWise. Statistics indicate one in five children will grow up to develop skin cancer. In a public service announcement produced specifically for Sports Illustrated's popular swimsuit issue, Curt & Shonda along with their 4 young children will showcase sun protective swimsuits in an effort to promote sunsafety awareness for the SHADE Foundation of America.

"Think of your child and his or her four best friends. One of them has a chance of being diagnosed with skin cancer during his or her lifetime," said Curt Schilling. "The tools exist to prevent skin cancer, they are education and good sunsafety habits. We hope people will begin to think SunWise."

"The swimsuit issue reaches so many people who are thinking about swimsuits and being tan. This is a perfect avenue to make readers stop and think sunsafety," said Shonda Schilling. "Reaching adults in SI, many of them are parents. We want to educate them about the importance of sunsafety for their most valuable team, their family."

Shonda Schilling is a melanoma survivor. She was diagnosed and battled the deadly form of skin cancer in 2001, the year Curt Schilling and the Arizona Diamondbacks won the World Series. In 2002, Shonda founded the SHADE Foundation of America attempting to educate and save future generations from skin cancer. SHADE Foundation of American is a nonprofit based in Scottsdale, Arizona. For more information you can log onto www.shadefoundation.org.


 

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