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Press Release Northern California Kids Learn Sun-Safety and Have Chance to Win Fantasy Day at Infineon Raceway with SHADE Foundation of America Poster Contest!!! (Scottsdale-- May 23, 2005) The SHADE Foundation of America, a skin cancer awareness foundation, is expanding the SunWise poster contest to the Northern California area. Thousands of students from the area will be drawing sun-safety on a poster in an effort to win a Fantasy Day at the Infineon Raceway on June 25, 2005. The goal of the poster contest is to make kids and teens aware of the dangers of over exposure to the sun and the simple steps to practicing sun-safety. The contest calls for school teachers to encourage their students to creatively depict skin cancer prevention in a poster. The winning artist from the Northern California entrees will receive 4 tickets to the Blue Lizard 200 race being held at Infineon Raceway, Sonoma, CA on 25th June 2005. The Fantasy day includes a meet and greet with one of the drivers before the race and the privilege of announcing the start of the race. The Northern California deadline for entrees is Friday, May 27th, 2005. A NASCAR driver will autograph & return each of the runner-up posters from the area. All participants will receive a certificate of participation (non winning posters will not be returned). Entry forms can be downloaded from the SHADE Foundation website-www.shadefoundation.org. Statistics indicate one in 5 children will develop skin cancer in their lifetime. Educating children about the need for SPF 15 sunscreen, wearing sunglasses, hats, long sleeves and avoiding the sun during prime sun hours of 10am and 4pm is instrumental in preventing future cases of skin cancer. Shonda Schilling, wife of World Series Hero Curt Schilling from the Boston Red Sox, launched the SHADE Foundation in 2002 after undergoing 5 surgeries to remove malignant melanoma, the most deadly form of skin cancer. "The Environmental Protection Agency statistics show schools engaging in sun-safety programs have an 11% decrease in sunburn cases, a very encouraging statistic," said Shonda Schilling, founder of the SHADE Foundation. "Each year the number of contest entries increases, demonstrating the number of students who we are reaching with our sun-safety message." The annual poster contest was first created by Schilling in 2003 in Phoenix, Arizona when her husband, was playing for the Arizona Diamondbacks. When Curt Schilling was traded to Boston, MA the contest traveled cross country with the Schillings and this year has expanded to 10 states: Massachusetts, Vermont, New Hampshire, Maine, Connecticut, Arizona, California, Florida, Nevada, and Rhode Island. Each state winner will compete in an online competition beginning June 6th , 2005, which encourages people to select one national poster contest winner online. The artist who wins the national prize will receive a trip to Disney World in Orlando, Florida. ####
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