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Press Release
DATE: Sunday- May 9th, 2004 at Fenway. (May 7th, 2004) SHADE- The Curt and Shonda Schilling Melanoma Foundation of America and The Boston Red Sox are proud to announce Sam DeLong is the winner of the "SOX, SUN and SHADE" poster contest. DeLong will meet Red Sox pitcher Curt Schilling and throw out the first pitch before the Sunday, May 9th Red Sox game against the Kansas City Royals as part of the "SHADE SunWise Sunday" celebration at Fenway Park. The 4th grader from Osterville Bay Elementary in Osterville, MA was selected from 5,659 poster entries sent in by child artists throughout New England. DeLong's teacher, Barbara Dunn, also won tickets to the game. "SHADE SunWise Sunday" will also feature the SHADE Foundation's SPF 50 SunWise Floppy Hats with the Sox logo for the first 4,000 kids through the gates presented by Blue Cross Blue Shield of Massachusetts. In addition, SHADE will distribute SPF 30 sun block to 30,000 fans in an effort to prevent skin cancer. "Our goal is to inspire families to protect their skin. Over 5600 families heard our sun-safety message through the poster contest. Even more people will be reached through 'SHADE SunWise Sunday'," said Shonda Schilling Founder of The SHADE Foundation and wife of Red Sox Pitcher Curt Schilling. "One person dies every hour from melanoma. We need to teach responsible behaviors to our children at a young age to eliminate future cases melanoma." Shonda Schilling is a survivor of melanoma, the most deadly form of skin cancer. She launched the SHADE Foundation in 2002 to teach sun-safety awareness, especially to children. According to the American Cancer Society, one in every five children will develop skin cancer during their life. The SHADE Foundation promotes wearing sun block of SPF 15 or higher, long sleeves, sunglasses and hats as well as avoiding the sun between 10:00AM-2:00PM. "How great is it that Shonda and Curt have taken the lead on such a helpful, fun project for children?" said Red Sox Executive Vice President/Public Affairs Dr. Charles Steinberg. "We are proud to participate, and we are grateful for the energy and sense of purpose that inspired so many children, parents, and teachers to work-and have fun-together For more information about the SHADE Foundation log onto our website at www.shadefoundation.org. Click
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