| SHADE
Homepage
About the Race
Event Details
Sponsorship Opportunities
Sun Safety Expo
Kids' Treasure Hunt
Finale - Memorial Day Salute
Skin Cancer: The Serious Facts
The Silver Lining: Skin Cancer
Is Easily Preventable
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ABOUT THE RACE
SHADE Foundation of America hosted the inaugural
2007 Sunset Run for SHADE on May 26, 2007 at Westgate City Center
in Glendale, AZ.
| Purpose
|
The 2007 Sunset Run for SHADE
will increase awareness about skin cancer risk to the athletic
and general community and we would like you to be a part of
this exciting event. Arizona has one of the highest incidence
rates of skin cancer in the world. The leading cause of skin
cancer is unprotected exposure to ultra-violet light from
the sun.
Skin cancer is a highly preventable disease.
Protecting children today can help save their lives tomorrow!
|
| Mission |
To eradicate melanoma through the education
of children and the community, in the prevention and detection
of skin cancer, and the promotion of sun safety. |
| About us |
Donations in 2006-2007 enabled us to fund
thirty (30) SHADE cover grants to schools and community organizations,
provide sun safety education to more than 100,000 school children,
and conduct more than 5,000 free skin cancer screenings at
health fairs and community events.
In 2007-2008, we plan to expand our programs by reaching
out to more children and communities with our programs to
increase awareness about skin cancer risk and prevention
through screenings, on-demand self-examination video, and
SHADE cover grants. For more information, please visit www.shadefoundation.org.
|
| Donations |
Thanks to generous sponsors like you, SHADE
Foundation raised more than $695,000 last year at events and
activities across the nation. We need your help to make this
happen. Please join us to help prevent skin cancer and save
lives by becoming a sponsor of Sunset Run for SHADE, our first
annual race event on May 26, from 6:00 to 9:00 pm. A description
of sponsorship opportunities and benefits is enclosed. |
EVENT DETAILS
-
FEATURES
- 5K Run, 5K Walk and I mile Family Fun Run –
your participation in the Sunset Run for SHADE will benefit SHADE
foundation of America, a 501 © 3 non-profit organization
and funds community education programs about sun safety, skin
cancer risks, detection and prevention.
THE RACE
- 11 and Under
- 12-15
- 16-19
- 20-24
- 25-29
- 30-34
- 35-39
|
- 40-44
- 45-49
- 50-54
- 55-59
- 60-64
- 65-69
- 70-74
- 75+
|
5K Walk is non-competitive. One-mile Family fun
run awards to: overall male and female winner.
SPONSORSHIP
OPPORTUNITIES
- Get great exposure to the Westside community
and benefit from your community involvement
SPONSORSHIP OVERVIEW
SHADE Foundation has created several
sponsorship alternatives that help companies to identify the most
appropriate participation and marketing potential for your corporate
needs.
As always, SHADE Foundation will work
with you to understand your personal and professional goals and
requirements to help match you with the correct program.
| Underwriter
Sponsorship |
$500 |
- (1) Complimentary Sunset Run entry
with VIP parking
- Opportunity to include a gift (not
ad) in registrant gift bags
- Booth space on race day
- (5) Complimentary Sunset Run entries with VIP
parking
- The above Underwriter Sponsorship opportunities
- Inclusion in Race Day stage announcements
- Logos on Sunset Run information booklets, stage
signs, website and t-shirts
- (10) Complimentary Sunset Run entries with VIP
parking
- The above Underwriter and Bronze Sponsorship
opportunities
- Logos on Sunset posters
- Inclusion in press releases
- Membership opportunity in race planning committee
- (15) Complimentary Sunset Run entries with VIP
parking
- The above Underwriter, Bronze, and Silver Sponsorship
opportunities
- Participation in Awards Ceremony
| Platinum
Sponsorship |
$15,000 |
- (20) Complimentary Sunset Run entry with VIP
parking
- The above Underwriter, Bronze, Silver, and Gold
Sponsorship opportunities
- Prime race day booth location
- Appreciation plaques
- Logo on participant race bibs
- Defined use of logo - sponsor to supply required
file format and use
| Diamond
Sponsorship |
$20,000 |
- (25) Complimentary Sunset Run entry with VIP
parking
- The above Underwriter, Bronze, Silver, Gold,
and Platinum Sponsorship opportunities
- Officiate race start
- Corporate profile on Sunset Run web page at www.shadefoundation.org
MEDIA AND PRINT EXPOSURE OVERVIEW
- Highlighted in Shade in Action quarterly newsletter
Estimated impact: 3,000 per quarter, 12,000 annually
- Recognition and hyperlink on the SHADE Foundation
national website – www.shadefoundation.org
Estimated impact: Hits from over 40 counties. In the US, 7,800
nationwide and local visits/ month
- Corporate logo prominently displayed as Title
or Presenting Sponsor of the event on webpage at www.shadefoundation.org
and all online materials
Estimated impact: 5,230 unique visitors/month; 208,935 hits per
month; 27.06 hits/visit and average time spent on site: 4.5 minutes
- The above Underwriter Sponsorship opportunities
- Opportunity to host an information booth or table
on the day of the event (provided by the sponsor)
Estimated impact: 350-1,000 visitors including registered participants
and families
- Prominently recognized at the pre-race packet
pick-up locations including Runner’s Den with estimated
impact : 200-500 runners, and other locations for company teams
with estimated impact: 100 team participants
| Gold and
Silver Sponsorship |
|
- The above Underwriter and Bronze Sponsorship
opportunities
- Corporate logo prominently displayed on Start
and Finish banner at Westgate City Center
Estimated impact: 500-1,000 participants
- Prominently recognized in all Sunset Run for
SHADE related mailings and e- newsletters
Estimated impact: 5,000 members of opt-in mailing list
- Highlighted in all press releases and public
service announcements produced
Estimated impact: Sent to all local media in the metro Phoenix
area (TV, Radio and Newspapers)
- The above Underwriter, Bronze, Gold and Silver
sponsorship opportunities
- Corporate logo prominently displayed as Platinum
Sponsor of the event on all promotional brochures and posters
if received by March 30, 2007
Estimated impact: 1,000 participants and 25-30 posters
- The above Underwriter, Bronze, Gold, Silver and
Platinum Sponsorship opportunities
- Corporate logo printed prominently on back (at
the top) of Sunset Run for SHADE t-shirts if received by March
30, 2007
Estimated impact: 500-1,000 participants
- Recognition on all e-communications to participants
and volunteers
Estimated impact: 1,500 participants and volunteers
- Signage at the event site (provided by the sponsor)
Estimated impact: 500-1,000 participants, 200-300 spectators
- Corporate name listed on the Sunset Run for
SHADE direct mail and email blast
Estimated impact: 5,000 to 8,000 athletes in the Metro Phoenix
area and focused Email blast to 20,000 athletes and volunteers
SKIN CANCER:
THE SERIOUS FACTS
- Rates of detection of melanoma – the most
deadly form of skin cancer – are rising and account for
the highest number of cancer deaths among particularly among young
women (aged 25-29 years) and affect all racial and ethnic groups.
- Melanoma accounts for more than 75% of skin cancer
deaths.
- It is projected that one person will die every
hour from skin cancer.
- It’s estimated that about 1.3 million new
skin cancers will be diagnosed in the United States during 2007
- Since 1973, the mortality rate for melanoma has
increased by 50%.
- Today, one child in five will grow up to develop
skin cancer.
- Two or more sunburns under the age of 18 years
can increase the chance of acquiring skin cancer by 50%.
THE SILVER LINING:
SKIN CANCER IS EASILY PREVENTABLE
- Sun Exposure:
Reduce sun exposure between 10AM and 4:00PM
- Protective Clothing: When in
the sun, wear long-sleeved protective clothing, sunglasses, and
a broad-brim hat
- Sunscreen:
Use only broad-spectrum sunscreen with an SPF of 15 or higher.
SPF only tells you how much protection from UVB (the “burning”
rays) the product provides. For protection against UVA (the aging
rays”) look for sunscreen, that contains at least 5% Zinc
Oxide. Apply at least once every two hours
- Year round: UVA rays are constant
throughout the year. Sunscreen should be worn when it’s
cloudy and in every season
- Self Examinations:
check your skin each month for abnormal moles or sun spots
- Check ups: Visit your dermatologist
once a year for a complete body screening
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